Apple To Launch iAd In The UK, France In December – Germany’s Next
Apple has announced that it will be launching its iAd mobile advertising network in Europe shortly. First up are the UK and France, which will be getting iAd this December, with Germany following next January.
Apple has also announced which advertising partners it will launch in Europe with – the list includes Lâ€™OrÃ©al, Renault, Louis Vuitton, Nespresso, Citi, Evian, AB InBev and Turkish Airlines.
This isn’t the only planned international expansion of the mobile ad network – a partnership forged with The Dentsu Group will bring iAd to Japan in early 2011.
The Cupertino company touts the success of the iAd platform in the United States, where it says over half of the top 25 leading US national advertisers have signed up in just four months after its July debut. Apple projects to hold roughly 21 percent share of US mobile display advertising revenue for 2010, citing research firm IDC’s findings.
iAd is baked into iOS 4 and lets users stay within their current app while engaging with an ad. Apple says user iAd engagement times average more than 60 seconds per visit.
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