IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010
Online advertising revenues in the U.S. hit $6.4 billion in Q3 2010, representing a 17 percent increase over the same period in 2009, according to estimates presented moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.
This marks the highest quarterly result ever for the industry.
The previous record was set in the fourth quarter of 2009, when Internet advertising revenues in the U.S. climbed to $6.3 billion. Fourth-quarter results are always higher because of increased spending in the holiday period, which means IAB and PwC will likely be reporting another record quarter in about 4 months.
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