Apple’s “Exciting” iTunes Announcement: Beatles Catalog Coming To iTunes?
There has been a lot of speculation over the new teaser message on Apple’s home page that talks about an imminent announcement “you’ll never forget“.
We had reported yesterday that Apple could be launching a new live streaming service based on references discovered in iTunes 10.1 and unlikely to unveil its cloud-based iTunes service or introduce its subscription based music service.
Now word is out that the iTunes announcement could be related to something else. According to a report on Billboard.biz, Apple may have struck a deal to finally bring the Beatles catalog to the iTunes store. The Beatles have been one of the most prolific rock bands in history and users have been waiting for their albums to be made available on iTunes for a long time. This rumor has also been confirmed by the Wall Street Journal. The WSJ article however bases this speculation on talks between Apple and the EMI Group; the record label that owns the rights to The Beatles catalog, that was held last week and cautions that Apple could change its plans “at the last minute“.
But the prominent teaser on the home page could mean that a pullout is unlikely for now. What is interesting though are the wordings on the teaser page that appear to be hinting at the arrival of The Beatles on iTunes. The Billboard article speculates:
“It wouldn’t be the first time that Apple was “on the verge” of announcing a Beatles deal. For years, every music-related announcement coming from Apple carried a hint of maybe “today’s the day.” But this time it’s very likely that it’ll be the case tomorrow morning.
For starters, the sources in the past that quashed any rumors of an impending Beatles launch are today very quiet, and strangely so. Next is the wording of the teaser on Apple’s website. The first line is, “Tomorrow is just another day.” As noted earlier, “Another Day” is a Paul McCartney song released on his solo record “Ram,” but written during the Beatles’ “Let it Be” sessions.
Also, for those into hunting for more clues, Apple’s teaser page features four clocks, each with the arms in different positions, (denoting the time of the announcement in California, New York, London and Tokyo time zones). Pretty unnecessary unless you compare it to the cover of the Beatles’ “Help!” album, featuring all four members side by side with their arms also in different positions.”
While we must admit that these findings are not objective enough to draw a conclusion right away, it nevertheless gives an interesting perspective. What do you think? Will the iTunes announcement scheduled for later today bring The Beatles to the iTunes store?
Tell us what you think in the comments below.