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Apple May Announce ‘iTunes Live Stream’ Service Tomorrow; Unlikely To Unveil Cloud-Based Or Subscription iTunes Service

November 15th, 2010 11:42 admin Leave a comment Go to comments

ITUNES

We had reported earlier today that Apple has posted a teaser message on its homepage that it will be making an exciting announcement related to iTunes tomorrow.

We had speculated that Apple might unveil its cloud based iTunes service or introduce its subscription based music service.

However, folks at Apple Lounge have discovered entries in a property list file included with iTunes 10.1, which indicates that Apple might launch some kind of “iTunes Live Stream” service.

It is still not clear what this ‘iTunes Live Stream’ service will include. Macrumors reports:

[..]speculation ranging from live streaming of existing television content to something more along the lines of user-generated streams of live video or audio content.

Apple has been testing some aspects of live video streaming in recent months, rolling out its own HTTP Live Streaming technology based on open standards to deliver live video of its September and October media events. And with the company’s new data center in North Carolina set to open by the end of the year, the company would seem to have ample backend capacity for such technology to be deployed on a broader scale.

Apple Lounge has found that the property list file included with iTunes 10.1 contains references to an “iTunes Live Stream URL” that appears to be a type of file or service that could be handled by iTunes.

You can checkout the screenshots of the property file below:

ITUNES

ITUNES

Meanwhile, according to All Things Digital, it is unlikely that Apple will release a cloud based iTunes service or introduce its subscription based music service. They write:

But the music industry sources I’ve talked to so far today don’t know of any new deals between Apple and the big music labels. So that would rule out a new subscription service, which would definitely require a new rights deal.

And that also makes it very unlikely that Apple does the next best thing: Letting users upload their iTunes catalog to the cloud, and letting them access it anywhere they want.

We can’t wait to find out what Apple has in store for us. How about you?

[Apple Lounge, All Things Digital via Macrumors]

Source: Apple May Announce ‘iTunes Live Stream’ Service Tomorrow; Unlikely To Unveil Cloud-Based Or Subscription iTunes Service

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