Less Spotify, More Pandora – We7 Shifts Focus To More Economical ‘Internet Radio Plus’
Navigating the choppy waters of ad-supported music, We7 hasn’t been afraid to change course. The UK startup began life as an innovative free music download service before transitioning to an on-demand browser-based offering. While most recently the company, which is backed by Peter Gabriel, Eden Venture and Spark Ventures, made a premium paid-for play with a desktop and mobile version sans-advertising.
Today, We7 is shifting focus once again in the belief that the route to mass market requires a lean-back experience more akin to Internet radio services like Pandora in the U.S. rather than a pure on-demand play such as European competitor Spotify. It’s also a model that sits more comfortably with We7′s ad-supported aspirations since music licensing fees for Internet radio are about a third of that charged for non subscription on-demand services.