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Amazon Patents Bad Gift Protection

November 10th, 2010 11:52 admin Leave a comment Go to comments

theodp writes “Thanks to the inventors at Amazon.com, you needn’t fear Aunt Martha any longer. On Tuesday, Amazon CEO Jeff Bezos received a patent for a bad gift defense system that intercepts gifts you don’t want and instead sends you something that you actually do want. For example, Amazon explains that its ‘System and Method for Converting Gifts’ would allow you to set up a rule like ‘Convert all gifts from Aunt Mildred,’ which would automatically convert any online gift orders from your well-meaning-but-tasteless Auntie into a gift certificate. Other examples of how the system might be used: You could convert bad gifts to something off your wish list; block specific products (‘Not another XYZ comic strip calendar’); or ensure that any clothing gifts match your exact size (‘Check clothes sizes first’).”


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