iTunes Song Previews Will Be Extended To 90 Seconds
In an update that would make most iTunes users happy, Apple has decided to extend iTunes song previews in the US.
All songs greater than 2 minutes 30 seconds in duration would now get a preview of 90 seconds. The earlier 30 second duration would continue for songs lesser than 2 minutes 30 seconds in overall duration.
In an internal communication to music labels associated with iTunes, Apple has informed them about the proposal to increase the preview duration.
The e-mail intimation that Apple sent to music labels read:
â€œWe are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.â€
All iTunes music labels would have to comply with these new terms to be able to continue offering their music on iTunes. They would also need to agree to the changes made to the â€œDigital Music Download Sales Agreementâ€ they had originally signed agreeing to the 30 second preview.
It was earlier reported by CNET at the time of the September 1 media event that Apple had originally planned to introduce this change much earlier. However licensing related issues seems to have pushed back the the proposal until now.
It’s a good move as 30 seconds preview in case of some songs was just not enough.
What do you think about the extended 90 second preview for songs on iTunes? Do you think it will lead to more purchases?