Following Zynga’s Footsteps, EA Signs Five Year Deal With Facebook To Use Credits
Following in the footsteps of Zynga, Electronic Arts has just announced that it has entered into a five-year strategic relationship with Facebook. Similar to the Zynga deal, Facebook Credits will become the exclusive payment method in EA games on Facebook.
EA, which owns Zynga competitor Playfish, will enter into a 70-30 percent revenue share for Facebook Credits, according to a release. Playfish operates a number of popular social games on Facebook, MySpace, Hi5, and other social networks, including Pet Society, Restaurant City, Country Story and Who Has The Biggest Brain?.
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