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Peter Shankman’s thoughts on the psychology behind Klout

October 25th, 2010 10:56 outtatime Leave a comment Go to comments

While in San Francisco last week, I had a spectacular opportunity to have lunch with Philip Hotchkiss, Joe Fernandez,, and Ash Rust, the three heads of one of the hottest social media companies currently out there, Klout.

For those living under a half-mile of earth for the past 69 days, Klout is making quite a stir lately, as the company that’s assigning each user of social media (Twitter, Facebook, and the like) a “score” to determine their influence in the online world.

The more you engage, the more people find you interesting enough to respond, repost, or retweet your information, the higher your Klout score will go.

Read the rest of Peter Shankman’s thoughts on the psychology behind Klout

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