PaperBecause: A Paper Industry Astroturf Defending Paper
How prescient! I just wrote that the dead-tree book is dying and a tipster sent us in this charming little site dedicated to the joy of paper – funded by a paper manufacturer, one of the biggest in the world.
Domtar is the “largest integrated producer of uncoated freesheet paper in North America and the second largest in the world based on production capacity” and business, thus far, has been good. Like buggy whip manufacturers, however, the writing is on the wall – a great deal of the paper they spew out will soon be replaced by bits.
While most of that information, including the lip-service to sustainability, is false, I don’t envy Dotmar’s position. They are a massive paper conglomerate and their bottom line is being attacked by a free newspaper app you can download for iPad. Their best customers for centuries are now, slowly, turning away from them. That said, the website is a ham-handed attempt (one example bit of advice “Senior Executives prefer print…A resume is a summary of your professional career, not a blog about what you had for breakfast.” That’s why they’re called Senior. Duh!) by an entrenched industry to keep making money.