AT&T Getting Ready For The Loss Of iPhone Exclusivity?
According to Bloomberg, AT&T is concentrating on a lot of new handsets of late as a part of this strategy. The latest examples being the addition of a bunch of Windows Phone 7 powered handsets to its fold. There has also been a steady stream of Android based devices arriving on AT&T of late.
Bloomberg also noted that the arrival of these handsets has also resulted in significant retraining of its employees so that the shift from an iPhone centric network to one that offers more options to its customers, turns out to be a smooth process.
According to John Dwyer, senior vice president, sales operations and customer experience at AT&T, sales people in the urban areas will be subject to intensive four-hour classes while in rural areas they would be shown live video programs.
The company is also trying to be less reliant on its top selling smartphone during the holidays, adds the report. It was just a day ago that AT&T announced its financial results for the third quarter of 2010 where the company reported a record 5.2 million iPhone activations. The report was also significant in that it also said that more than 50% of new AT&T customers do not actually choose an iPhone these days. This figure was at 36% just a year ago.
Thanks to the iPhone 4 however, AT&T has managed to reach 92.8 million subscribers in the USA with it adding over 2.6 million users over the course of the last quarter. Verizon, which has a 93.4 million subscriber base added just under 1 million new subscribers during the same period. It is however estimated that Verizon could possibly sell up to 9 million iPhones in 2011 according to Charlie Wolf, an analyst at Needham & Co. in New York.
AT&T has always maintained that losing iPhone exclusivity is not a concern. What do you think? Do you think AT&T should be worried about Apple offering iPhone on Verizon's network? Share your views in the comments section below.
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