Taptu Switches Executives To Favor The U.S. As Touch Search Takes Off
After what seems like an age of no news, mobile search and discovery company Taptu seems to be suddenly getting back in the game. Today it’s doing a Twitter-style switcheroo – founder and CEO Steve Ives is becomes president and will stay to focus on product, while COO and President Mitch Lazar, who only joined in March from his role as managing director of Yahoo! Mobile Europe, will become CEO. Ives, founder and CEO since 2006, becomes President and will focus on product.
This year Taptu set its sites on America, opening a US office in Denver, Colorado with Lazar, after picking up a lot more American users for it’s iPhone and Android search apps which are optimised for the ‘touch search’ interface. But it’s R&D operation remains in the company’s UK headquarters in Cambridge. It’s clear that this reshuffling of executive chairs is designed to re-focus on the US as it’s biggest market.
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