Major Decline In TV Ratings Linked To Apple iOS App Use: Nonsense Or Part Of A Larger Problem For The TV Biz?
How did that silly song go? TV killed the radio star? First off, try telling that to Ron Bennington. Second off, whatever. Now we’re getting word that Apple, thanks to all those iOS-powered devices out there, is killing the TV star. Or, in English, that iOS, specifically the Apps, is responsible for recent downward trend in TV ratings. Hmm.
The underlying argument here, put forward by Flurry, which describes itself as “a leading smartphone application analytics and monetization platform,” is that people are spending less time in front of their TV because they’re doing other things.
Flurry’s own numbers indicate a huge upswing in the number of Apps (specifically social games and social networking) out there, as well as the amount of time spent in front of those Apps.