Home > techcrunch > U.S. Paid Search Market Continues To Grow: Google Leads, Bing-Yahoo Competes

U.S. Paid Search Market Continues To Grow: Google Leads, Bing-Yahoo Competes

October 12th, 2010 10:21 admin Leave a comment Go to comments

SearchIgnite, a provider of paid search optimization solutions which claims to manage more than $600 million in pay-per-click (PPC) spend annually, has released its latest report on the paid search market in the United States. According to the company, spend on paid search ads increased close to 6% year-over-year.

Google commanded no less than 80.2% of all U.S. PPC ad spend in the third quarter, picking up 2 percentage points even compared to last quarter. And yet, SearchIgnite says early data coming out of the Bing-Yahoo alliance bodes well for Bing to become a viable competitor in the future.

Paid search spend in in the U.S. in the third quarter increased 5.8% year-over-year, compared with flat growth a year ago, says SearchIgnite. Month-over-month shows that the growth is picking up, which bodes well for a strong Q4: July grew 4.9%, August 5.8% and September 6.7%.

According to SearchIgnite, PPC ads delivered by Bing show little cost-per-click inflation thus far (something many in the industry feared), and the company doesn’t expect them to markedly inflate in the future either. In addition, click-through rates have increased for ads served on the combined Bing-Yahoo search inventory, which suggest Bing’s ad serving system delivers more relevant advertising units t users than Yahoo.

The report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo and MSN/Bing from January 1, 2006 through September 30, 2010.

Source: U.S. Paid Search Market Continues To Grow: Google Leads, Bing-Yahoo Competes

Related Articles:

  1. Bing Surpasses Yahoo in Search Market, Says ComScore
  2. Bing, Barely 3 Years Old, Catches Up With Yahoo in Search Market
  3. Bing, Barely 3 Years Old, Catches Up With Yahoo in Search Market
  4. Bing Search Overtakes Yahoo
  5. Take Out Slideshows And Other Forced Search, And Bing’s Market Share Isn’t Quite 30 Percent
blog comments powered by Disqus