Apple Working on iTunes Music Subscription Service
Rumors about Apple planning to introduce a subscription based music service had been in news ever since the launch of the iTunes music Store launch back in 2004.
Apple has however consistently denied that it is planning to follow that path – mainly because of the lack of interest from consumers. It looks like they are about to change their stance now.
According to a New York Post report, Apple is in talks with various music labels to introduce the subscription based music service.
According to the report, iTunes' boss Eddy Cue has been in serious discussions with various music labels regarding the subscription plans that would be offered to consumers. One source has partly confirmed that we could be looking at a tiered pricing that should range between $10 to $15. However, issues like the duration of the subscription and the amount of songs in each “package” are yet to be discussed.
It was not very long ago that we had heard rumors about Apple planning a cloud based music service after it bought Lala – a music streaming service. There were also indications that it would be announced at the WWDC back in June. Of course, its another story that these rumors never materialized.
Incidentally, Apple, which has been in the past, blamed for blocking the arrival of Spotify in the US market is itself looking to enter the subscription based music service industry. Spotify is set to make its official entry in to the US when the first Windows Phone 7 devices start shipping later this year.
Will you subscribe to the iTunes music subscription service? How much are you willing to pay for it? Or do you prefer the existing pay per track method?
[via New York Post]
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