App Store For Apple TV May Be Coming Soon; AirPlay To Allow Streaming Of Content From Apps To Apple TV
In our article yesterday, we noted that this confirmed earlier speculations that the new Apple TV was actually built on the iOS platform even though Steve Jobs did not announce this during the media event earlier this month.
The discovery has brought a lot of excitement to the developer community who see this as an opportunity to build applications for the television. ArsTechnica writes that the iOS on Apple TV should be jailbreakable with the assistance of the hacking community who have been responsible for expanding the capabilities of the original Apple TV in the past. However, it is also believed that Apple may open up the platform for third party apps soon. In an interview to Bloomberg Businessweek earlier this month, Steve Jobs is reported to have commented that the App Store for Apple TV could be coming soon.
"He tells Bloomberg Businessweek that when the time is right, Apple could open an App Store for the TV that could do for television sets what all those apps have done for the iPhone. Asked if the iPad could evolve into the TV of tomorrow, Jobs shrugs and says, "That's how I do most of my TV watching today.""
It is worth noting that Apple started allowing third party apps on the iPhone nearly a year after launch and so a similar strategy for Apple TV may not be entirely ruled out. One of Apple's focus areas moving towards the future appears to be in expanding into the living room. Though Steve Jobs continues to talk about Apple TV as a hobby, there are indications that Apple sees a future where entertainment is consumed primarily over the internet using its successful iOS platform.
An example of this is the way AirPlay works. iOS 4.2 is capable of letting any iOS-based video playback controller to stream audio and video content to Apple TV. This would mean that users can stream content from the likes of YouTube, Netflix, Hulu Plus and ComedyCentral over AirPlay on Apple TV. Though the streaming presently appears to be limited to apps that make use of the built-in iOS video playback controller, the vast potential of the feature can still be realized.
It will be interesting to see when Apple opens up the Apple TV platform to developers. Do you see a revolution coming to the television space? Tell us what you think in the comments.
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