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Anti-Product Placement For Negative Branding

September 8th, 2010 09:25 admin Leave a comment Go to comments

An anonymous reader writes “Product placement to promote your brand just isn’t enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors’ products in the hands of ‘anti-stars.’ The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies… but the bags being sent are of competitors’ handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand.”

Source: Anti-Product Placement For Negative Branding

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