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Judging You By the Online Company You Keep

September 5th, 2010 09:43 admin Leave a comment Go to comments

theodp writes “Network analysis uses data about your social network interactions to make assumptions and predictions about your behavior. The Economist notes the upside for companies looking to sell products. But don’t forget about the downside, warns Adrian Chen, of living in a world where network analysis is used by financial firms to determine risky borrowers by looking at social ties, or by Internet businesses to determine which customers are more equal than others (nice to see Microsoft’s back on the forefront of some tech!). So, did Mom envision Social Network Analytics when she gave you that you-are-the-company-you-keep lecture?”

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