Home > slashdot > Retargeting Ads Stalk You For Weeks After You Shop

Retargeting Ads Stalk You For Weeks After You Shop

August 30th, 2010 08:36 admin Leave a comment Go to comments

eldavojohn writes “The New York Times is reporting on a new kind of web ad that takes products you were looking at purchasing on one site and continually advertising them in front of you at subsequent sites. After looking at shoes at Zappos, a mother in Montreal noticed the shoes followed her: ‘For days or weeks, every site I went to seemed to be showing me ads for those shoes. It is a pretty clever marketing tool. But it’s a little creepy, especially if you don’t know what’s going on.’ The spreading ploy is called ‘retargeting ads’ and really are just a good demonstration of how an old technology (all they use are leftover browser cookies) are truly invasive and privacy violating. Opponents are clamoring for government regulation to protect the consumer and one writer mentioned a consumer ‘do not track’ list — adding that retailers really show little fear of turning off customers with their invasion.”

Source: Retargeting Ads Stalk You For Weeks After You Shop

Related Articles:

  1. Tapad Brings Ad Retargeting To Mobile, And $1.8 Million From Powerhouse Investors
  2. myThings Scores $6 Million In Funding For Personalized Retargeting Technology
  3. Now You Can Shop For Shoes From Anywhere With The Zappos Android App
  4. The Old Reader To Close Public Site In Two Weeks (Unless It Doesn’t)
  5. Microsoft Accuses Google of Violating Internet Explorer’s Privacy Settings
blog comments powered by Disqus