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FTC Wants Browsers To Block Online Tracking

July 29th, 2010 07:19 admin Leave a comment Go to comments

storagedude writes “The FTC wants a do-not-track mechanism that would allow Web users to opt out of online behavioral tracking, similar to the national do-not-call registry. The agency’s preferred method for accomplishing this would be a browser-based tool that would give users the option of blocking data collection across the Web. The only problem is that the agency may not have the authority to require this, thanks to concerted lobbying efforts by the advertising industry. The first step may just be voluntary measures, to be released this fall.”

Source: FTC Wants Browsers To Block Online Tracking

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