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Tokyo Rail Billboards Scan Viewer’s Age, Gender

July 15th, 2010 07:05 admin Leave a comment Go to comments

eldavojohn writes “The AFP is reporting on digital billboards in Tokyo that scan for a viewer’s age and gender to tailor the message to them. It’s a Digital Signage Promotion Project that 11 railway companies are debuting. The head of the project said ‘The camera can distinguish a person’s sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second.’ Philip K. Dick’s Minority Report draws closer everyday.”

Source: Tokyo Rail Billboards Scan Viewer’s Age, Gender

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