Customers Question Tech Industry’s Takeover Spree
“When it comes to the world’s largest technology companies, is bigger better? Maybe for the companies, but maybe not for their customers. Tech companies, which have spent $350 billion buying other companies over the past few years, have marketed their acquisitions as beneficial for their customers, offering them a broader range of products, and making it easier for one-stop shopping. But changes in customer service may be offsetting any benefit. In the words of the chief information officer for a large association, ‘When the smaller guys are gobbled up by bigger guys, in theory it’s supposed to be better, but in our experience it’s been worse.’”
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