Hulu Plus Subscription Service For iPhone And iPad Launched
Hulu has launched the much anticipated "Hulu Plus" subscription service for iPhone and iPad users in the US.
The new service will allow these customers to stream television content on their iDevice by paying a monthly subscription fee of $9.99.
Announcing the launch on the official company blog, Jason Kilar, the CEO at Hulu, has noted that the service is currently available on an invitation-only basis. Kilar has confirmed that video streaming shall be available on 3G as well as Wi-Fi.
The new subscription service will provide Hulu with an alternate monetization channel besides making the service more accessible. As you may be aware, the Hulu streaming service was limited to only computers until now. However, with the new Hulu Plus subscription package, this service can now be accessed from a range of devices including the iPhone, iPad, PlayStation 3, Blu-Ray Players and Television. But at $120 a year, the subscription fee may appear to be on the expensive side. Kilar has cited a few salient features of the Hulu Plus package that may justify the cost.
Here is a lowdown on what is on offer:
Comprehensive Access To Current Season: Subscribers shall get access to all the episodes from the current season of top TV shows from Fox, NBC and ABC including Family Guy, Modern Family, Glee, 30 Rock, Saturday Night Live, The Office, The Simpsons and Grey’s Anatomy.
Access To Classic TV Shows: Subscribers may enjoy access to full series runs and back seasons of classic television series like The X-Files, Arrested Development, Buffy the Vampire Slayer, Desperate Housewives, Roswell, Miami Vice, Angel, Saturday Night Live, Law and Order: SVU, Ally McBeal, Xena, Quantum Leap, My So-Called Life,etc.
HD Video Quality: Videos may be streamed at 720p HD resolution with support for multi-bitrate. It will optimize the videos according to the network connection speed and screen resolution.
Device Integration: All compatible Hulu Plus devices are integrated so that users may resume playing videos from where they left off on any of the supported devices.
By providing on-demand television content to users on the move, we think that Hulu's subscription service is quite compelling though a bit on the expensive side. But if you compare it with music streaming services like Rhapsody in the US and Spotify in Europe that charge $9.99 and £9.99 respectively for music, $9.99 for episodes from the current season of TV shows seems reasonable.
If you are an iPhone or iPad user living in the United States, you can sign up for an invite at Hulu.com/Plus/invite. You can also download Hulu's app for iPhone or iPad for free from the App Store (iTunes link) and checkout some of the free content.
Is this the future of Television? Will you be signing up for Hulu Plus? Tell us what you think in the comments.
[via Hulu Blog]