Apple Announces Over 600,000 iPhone 4 Pre-Orders
Apple has announced that it has received pre-orders for 600,000 iPhone 4’s yesterday, which was a lot higher than it had anticipated. The numbers include the pre-orders placed with carrier partners.
The numbers reported by Apple are despite the issues Apple and AT&T are having with iPhone 4 pre-orders, which makes them even more impressive.
Apple has also apologized for the issues customers faced while pre-ordering their new iPhone.
Here is Apple’s press release announcing the numbers:
Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple's new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
As we had reported earlier, AT&T had announced a ten-fold increase in pre-orders over the iPhone 3GS:
iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.
Germany's Deutsche Telekom has also confirmed on their Twitter account that they have also seen a 10-fold increase in traffic on their website for the iPhone 4 launch as compared to last year's iPhone 3GS launch.
The demand for Apple’s new iPhone has been so high that iPhone 4s are not only sold out for the launch day but according to Apple’s website, the earliest delivery date is currently July 14th if you preorder one now. Meanwhile, AT&T has temporarily suspended new iPhone 4 pre-orders to fulfill the orders that were placed by customers yesterday.
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