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Study Says Targeted Ads Gettin’ a Lil’ Creepy

June 14th, 2010 06:46 admin Leave a comment Go to comments

eldavojohn writes “Ever load up a completely random webpage to see an advertisement at the top for products related to what you’re reading about? What about the advertisement with binoculars that says your green denim jacket doesn’t really go with your eyes? Well, a recent marketing study (PDF) is saying that making a highly visible advertisement content aware is too much for consumers. It seems that to optimize clicks and purchases you should use a highly visible ad or a more diminutive ad that is content aware but not both. For marketers, this report talks about the consumer having this crazy notion of privacy and at some point they start to feel like you’re crossing the line.”

Source: Study Says Targeted Ads Gettin’ a Lil’ Creepy

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