Apple Reverses Controversial “No Cash” Policy For iPad Sales
Apple has reversed a controversial payment policy that required customers to use a credit or debit card while purchasing an iPad.
The change in policy comes courtesy the story of a disabled woman in Palo Alto that made news earlier this week. Diane Campbell who had apparently taken a long time saving cash to purchase her first computer was refused an Apple iPad since she could only pay with cash.
Ron Johnson, Senior Vice President at Apple commented that the company instituted the policy as a means to ensure that the iPads were distributed fairly among customers during a time of peak demand. You may recall that the high demand for iPad in the US market had forced Apple to defer the launch of the tablet device internationally. Johnson said:
"We want to make sure it's as fair as possible for people to get iPads. About a month ago, we said we'd like you to use a credit card when you buy your iPad, and that was the best way we could think of to make sure that people only bought two per individual. And then it came to our attention that Diane [Campbell], through your story, was very interested in buying an iPad with cash, and we made a decision today to change that."
Apple has noted that customers may now pay for the iPad in cash. These customers will however be required to set up an Apple account at the store. As a gesture of goodwill, Apple is learned to have gifted Campbell with a free iPad.
Apple's "no cash" payment policy is not restricted to the sale of iPads alone. As folks at MacRumors point out, Apple had instituted a similar policy during the launch of iPhone in 2007 as well. However, as the story of Diane Campbell shows, the past few years has seen Apple's target audience become increasingly mainstream. Consequently, Apple will now have to devise newer strategies to ensure fair distribution of its products among users.
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