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Adobe Responds To Steve Jobs’ “Thoughts On Flash” With Ad Campaign; Open Letter From Founders

May 13th, 2010 05:53 admin Leave a comment Go to comments

Shantanu Narayen on Apple relationship

Adobe has responded to Steve Jobs “Thoughts on Flash” with an ad campaign in which states that it "loves" Apple but dislikes "anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web".

Adobe has also published an open letter from founders Chuck Geschke and John Warnock.

Steve Jobs had posted an open letter elaborating on the reasons why Apple has chosen not to allow Adobe Flash on their platform. The article contains several interesting pointers on why Flash could be an inappropriate plaform for media consumption on mobile devices like the iPhone.

In his letter, Jobs had pointed out that Flash was a proprietary technology that scores low on reliability and security. The Apple CEO had also pointed out Flash's growing irrelevance in the modern era dominated by touch screen devices and open development standards.

Adobe CEO Shantanu Narayen had dismissed Steve Jobs' statements and instead called upon his accusations as "a smokescreen" that distracted observers from the actual business motive behind Apple's decision to ban Flash.

Today they have unleashed an ad campaign in online and print media against Apple’s anti-Adobe stance links back to Adobe’s website, which states that they want “Freedom of Choice”:

We believe open markets that allow developers, publishers, and consumers to make their own choices about how they create, distribute, and access content are essential to progress. That's why we actively support technologies like HTML4, HTML5, CSS, and H.264, in addition to our own technologies.

Shantanu Narayen on Apple relationship

Adobe has also published an open letter from founders Chuck Geschke and John Warnock offering their "thoughts on open markets". Here are some of the highlights from their letter:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe's business philosophy is based on a premise that, in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody – and everybody, but certainly not a single company.

Let us know your views on this long drawn battle.

[via Engadget, Adobe]

Source: Adobe Responds To Steve Jobs’ “Thoughts On Flash” With Ad Campaign; Open Letter From Founders

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