Apple Diverting Resources From Mac OS X Dev Team To Focus On iPhone OS 4?
Apple debuted the iPhone back in June 2007 and since then, the iPhone OS has become one of the most popular platforms in the smartphone segment. However, with the incorporation of the Open Handset Alliance, Apple has been seeing tough competition from Google backed Android Operating System in this space.
The race to the top between the two platforms is noted to be fierce and this competition is assumed to be the main reason why Google CEO Eric Schmidt quit the Apple Board late last year.
This rivalry in the smartphone segment is now also assumed to be the prime mover in Cupertino's business strategies. In a recent post on Daring Fireball, blogger John Gruber notes that this changing focus on the mobile space might have resulted in Apple shrinking its development team for Mac OS X 10.7 and instead employing the additional resources for the development of iPhone OS 4 and future iPhone OS updates. This could mean that the developer beta of next generation of Mac OS X 10.7 that was expected to launch in June this year might not launch until the middle of next year. Gruber writes:
"A few months ago, I heard suggestions that Apple had tentative plans to release a developer beta of Mac OS X 10.7 at WWDC this June. That is no longer the case. Mac OS X 10.7 development continues, but with a reduced team and an unknown schedule. It’s my educated guess that there will be no 10.7 news at WWDC this year, and probably none until WWDC 2011.
Apple’s company-wide focus has since been focused intensely on one thing: iPhone OS 4. The number one priority at Apple is to grow mobile market share faster than Android. Anything that is not directly competitive with Android is on the back burner."
Apple's strategy appears logical. The company's desktop platform has already matured and considering that the latest Mac OS X Snow Leopard version was released just over eight months back, it makes sense for Cupertino to instead focus on the emerging smartphone platform, which is seen as the most dominant segment for the future. Given the current popularity of the iPhone platform, it is pretty evident that a steady growth in this area is extremely crucial for Cupertino to retain its leadership in this segment moving ahead.
What are your thoughts on this?