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Why Apple Doesn’t Market Squarely To Businesses

February 11th, 2010 02:10 admin Leave a comment Go to comments

snydeq writes “Despite feature enhancements that suggest otherwise, Apple remains lukewarm to any Mac and iPhone success in business environments. ‘Apple has intentionally created a glass ceiling it has no intention of shattering. My conversations with Apple employees over the past decade have always been off the record when it comes to the topic of Macs in the enterprise. The company has had no intention of signaling any active plans to serve the enterprise,’ InfoWorld’s Galen Gruman writes. ‘In a sense, Apple views enterprise sales as “collateral success” — a nice-to-have byproduct of its real focus: individuals, developers, and very small businesses … likely because to do otherwise would greatly increase the complexity Apple would have to deal with.’”

Source: Why Apple Doesn’t Market Squarely To Businesses

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