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How Your Biometrics Can Make Super Bowl Ads Better

February 3rd, 2010 02:00 admin Leave a comment Go to comments

Can neuroscience research firms unleash the data revolution for television advertising? Several companies are trying to do just that — and a Wired.com reporter donned one firm’s biometric outfit to see what his heart rate and hand sweat could say about his taste in YouTube video clips and commercials.

Source: How Your Biometrics Can Make Super Bowl Ads Better

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