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Half of Google News Users Browse But Don’t Click

January 20th, 2010 01:20 admin Leave a comment Go to comments

An anonymous reader writes with this excerpt from the International Business Times: “Nearly half of the users of Google News skim the headlines at the news aggregator site without clicking through to the publisher, according to new research. … Outsell analyst Ken Doctor said in a statement that ‘among the aggregators, Google’s effect on the newspaper industry is particularly striking.’ ‘Though Google is driving some traffic to newspapers, it’s also taking a significant share away,” Doctor said. ‘A full 44 percent of visitors to Google News scan headlines without accessing newspapers’ individual sites.’ … With a number of US newspaper owners considering charging online, Outlook found that only 10 percent of those surveyed would be willing to pay for a print newspaper subscription to gain online access.”

Source: Half of Google News Users Browse But Don’t Click

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