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Best Buy Abandoning "Optimization" Service?

January 10th, 2010 01:12 admin Leave a comment Go to comments

ddillman writes “According to The Consumerist, Best Buy is apparently dropping some of its ‘optimization’ services, and will instead provide the ‘Best Buy Software Installer,’ a new tool that the company says will ‘radically simplify how you set up and customize your new PC or upgrade an existing one.’ Translation: instead of you paying Best Buy to delete trialware from your new PC, Best Buy will get paid by software makers to try to get you to install it. A page on the Best Buy web site states that the new installation tool will be available January 17th, and ‘gives you choices and options to configure your computer, and saves you time by making it easy to discover new software, then download and install with a single click.’ According to an alleged internal Best Buy document obtained by a technology blog, Best Buy stands to make an extra $5 per PC just by including BBSI.”

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