Home > slashdot > Google In Talks To Buy Yelp

Google In Talks To Buy Yelp

December 18th, 2009 12:48 admin Leave a comment Go to comments

There have been many rumors floating around surrounding a possible buyout of Yelp by Google, but it appears that at least a few details have escaped painting this as a much more serious possibility. Pointing the needle to something north of $500 million, the acquisition would mean a substantial step into localized business for Google. “Google has been showing greater interest in the local business market in the United States. It has expanded its profile pages for local businesses, which include location and hours, maps and reviews from other Web sites. In June, Google gave local businesses the ability to manage what people see on their profile pages, similar to what Yelp does. Google has been reaching out to local businesses with simpler ways to advertise on the search engine. It is also distributing stickers that businesses post in their windows and passers-by can scan with cellphones to get coupons or information about the business. The deal between Google and Yelp could still unravel, one person said, particularly if another acquirer comes forward now that details have leaked.”

Source: Google In Talks To Buy Yelp

Related Articles:

  1. Google Maps Turns the Screws on Yelp with My Places
  2. Google Maps Turns the Screws on Yelp with My Places
  3. Company Promises Positive Yelp Reviews For a Price; Yelp Sues
  4. Google Places Updates Reviews Section, Yelp Is Back
  5. Yelp, Twitter & Apple’s Anti-Google Coalition
blog comments powered by Disqus