Home > slashdot > Salon.com Editor Looks Back At Paywalls

Salon.com Editor Looks Back At Paywalls

December 4th, 2009 12:30 admin Leave a comment Go to comments

Techdirt pointed out an interesting retrospective by Scott Rosenberg, former managing editor of Salon.com, about their experiments with paywalls and how repercussions can last a lot longer than some might expect. “More important, by this point the public was, understandably, thoroughly confused about how to get to read Salon content. It took many years for our traffic to begin to grow again. Paywalls are psychological as much as navigational, and it’s a lot easier to put them up than to take them down. Once web users get it in their head that your site is ‘closed’ to them, if you ever change your mind and want them to come back, it’s extremely difficult to get that word out.”

Source: Salon.com Editor Looks Back At Paywalls

Related Articles:

  1. The Future Of Paywalls: Microtransactions, Buy-Ins, And Content Wars
  2. My 23-Year-Old Self Was Wrong About Salon.com. Like, Really Wrong.
  3. NY Times Confident of ‘First Click Free’ Paywalls
  4. Why Paywalls Are Good, But NYT’s Is Flawed
  5. Start-Up Wants To Open Up Science Journals and Eliminate Paywalls
blog comments powered by Disqus